Hard for some us us to fathom, but these days some third graders are already taking business classes.

Landon Brothers is one such kid.

His business of choice?

Fishing lures.

The notion was born from an idea his father – Josh – was tinkering with.

And why not, lots of people have decided to make their own tackle as a way to save money and for a source of pride.

Dad buys plastic plugs, crank baits and other lures that are plain with no colors or hooks.

He went out and bought an air brush system and has started making baits by the box full. He sells them to friends and a tackle shop in his native Elizabeth City.

Mostly these days, he’s supervising Landon’s efforts to get better with the paint schemes and color combinations.

Landon, a 9-year-old who will be starting the fourth grade at Shawboro Elementary – where mom Laurie teaches – this fall, had to produce a business plan for his class. He then was required to attend a business expo at school where he sold all 15 lures he made for Monopoly money.

He’s hoping the real stuff comes later.

“I sold them for $5 to $10 and made about a hundred dollars,” said Landon, showing off a rack of baits that were ready to have hooks put on them. “I like painting them.”

Landon seems to have some of the art interests his father developed as a youngster.

“My uncle was a commercial artist in Tampa and I’d pick up things from him,” dad said. “I’ve always loved art.”

Landon, his brother and sister, have been participating in the baseball and softball league playoffs in Camden as All-Stars.

Landon loves baseball.

But it’s his endeavors in hunting and fishing that are dearest to him.

That’s why a business that makes lures is perfect for him.Now that the baseball playoffs are over, Landon no doubt will be spending more time in the garage with his dad, making custom lures for freshwater and saltwater fishing – and learning all about business.

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